FOR IMMEDIATE RELEASE
THUMB DOCTOR GAMES OFFERS FREE PROFILED MOBILE
ADVERTISING
Thumb Doctor Games, an independent ad-funded mobile gaming network, is
giving advertisers the chance to try out their profiled mobile advertising
service at no cost.
Sydney, Australia, November 12, 2008 – Thumb Doctor Games, a wholly owned independent mobile gaming network,
has announced that for the remainder of 2008, it will be giving mobile advertisers
the opportunity to advertise on its mobile gaming network for free.
Doctor Games is a fully ad funded mobile gaming network that
includes live score boards and regular gaming tournaments pitting gamers up
against each other for bragging rights and prizes. Thumb Doctor Games not only
distributes games but also creates them, building the titles specifically for
the network.
Advertisers are given pre and post game full screen
advertisements and are able to target gamers based on their age, gender and location
using its exclusive user profiling technology, enabling the live streaming of
appropriate and contextual advertisements. William Bakhos, Managing Director of
parent company Game Creative, says that this profiling is what sets them apart:
“Using Thumb Doctor Games, an advertiser targeting WAP users no longer needs to
assume demographic details of the user, as our players are profiled and
targeted accordingly. The technology has been built with growth in mind, paving
way for even more direct profiling. Anything from a user’s favourite drink to
their favourite genre of music can be targeted”.
“The foundations and core technology is now available and
it’s an exciting prospect given how mobile advertising is growing. Of course
there is plenty more to do and we will be working hard to improve the service
for both advertisers and our users with more games, iPhone and smart-phone
apps, greater phone compatibility, plus further development of the advertiser
interface.” said Bakhos.
The previous 2 months have seen over 110,000 downloads of
its titles topping 150,000 unique plays. Thumb Doctor Games works to increase
the involvement of players resulting in not only a loyal gamer base, but also a
field of knowledge about its gamers. The use of game tournaments, high score
boards and playing incentives has lead to more repeat game plays and a higher
association with the Thumb Doctor brand.
Thumb Doctor Games will, for the remainder of the year, be giving
advertisers the chance to use the network free of charge to the value of $1000,
with any paying advertisers retaining priority. Bakhos stated that “the aim is
to increase awareness and position the network as an effective mobile
advertising tool by encouraging advertisers to use the service. We can
confidently guarantee a CTR of over 5% and so far many advertisers have
consistently seen rates well above that”.
About Thumb Doctor
Games
Launched in July 2008, Thumb Doctor Games is a fully ad
funded mobile gaming network run and fully owned by independent in-game
advertising company, Game Creative. Thumb Doctor Games specialises in the
creation and distribution of fun and addictive mobile games, with live score
boards and gaming tournaments part of the user experience. All games
incorporate an exclusive profiled ad-serving technology enabling WAP
advertisers to target their audience on both a demographic and geographic
level. For more information visit www.thumbdoctorgames.com
About Game Creative
An independent in-game advertising company based in Sydney, Australia,
Game Creative provides a rounded approach to in-game advertising with services varying
from mobile and online advergame creation, dynamic and static core and casual
in game advertising services as well as media planning and strategy. For more
information visit www.gamecreative.com.au
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