Advertisers

Game Creative gives advertisers the opportunity to finally tap into the elusive market of video gamers as well as using gaming as a medium for potential and current customers to interact and enjoy your brand like none other before. The key distinguishing factor between in-game advertising and advergaming to other main stream mediums is that the audience is completely engrossed in their activity, where as in other avenues the audience has the opportunity to "tune out" causing considerable wastage. Plus gaming is a 'positive' or 'feel good' activity, rendering considerable more retention and positive brand and product recognition.

Game Creative gives you access to this market in a range of gaming platforms from console, pc, online and the ever-growing mobile game market. Register to visit our marketplace to find out whats on offer and if there is nothing that you feel suits your brand or product, contact us and send through your request.

In-Game Advertising (Console, PC, Online and Mobile)

General Advertising Stations (GAS) – GAS stations are fixed positions in surrounding settings and virtual infrastructure which are held for general advertising. Throughout a game there may be several GAS positions with its value depending on its size and exposure.

Strategic Product Placement (SPP) – SPP allows your product to be strategically positioned in general gameplay to ensure the player is exposed and is made aware of the product.

Sponsorship – Sponsorships directly relates a particular product or brand with the game philosophy and intent. Sponsorship, similar to a traditional sponsorship, can be of particular game sequence, a character’s apparel, segments of the game and other gaming elements.

Gameplay Integration (GI) - Fusing and molding the line between product recognition and its perceived utility, GI is the direct method of displaying a product’s unique selling proposition through virtual use of the product in real time. With gamers being a captive audience, a quality almost exclusive to this medium, GI is set to be one of the most valuable and effective communication approaches available.

Dynamic Advertising - Dynamic Advertising incorporates game play with real time automated advertising. This allows advertisers to align real-world campaigns and put them into the game environment, facilitating ongoing adjustments of ad style and design ensuring across the board consistency. Please note that not all games have Dynamic Advertising available so check position details in the marketplace for more details.

Casual Game Commercials

Specifics

• Can use current or previous TV commercials
• 15 second slots before the game
• CPM structure
  

Mobile Network Advertising - THUMB DOCTOR GAMES

• Target Ads specific to your market. Segment by
1. Age
2. Sex
3. Geographic Location
• Set your own maximum daily spend and only pay for the impressions you receive
• Receive detailed reporting and analysis to control and measure your ad effectiveness
• October launch

FREE 14 DAY TRIAL ON THUMB DOCTOR GAMES IF YOU SIGN UP NOW!!

Game Creative Advergaming Retail Solutions

Advergaming - Game Creative introduces Advergaming as a method to promote your brand or product unlike any other medium available today. Advergaming is the process of creating a game purely to promote a brand or product and can allow the consumer to completely interact with and use the product.

Here at Game Creative we can develop your game which to be used on your website or even more effectively create a game for mobile content. There are multiple ways that this can be used not only to brand but also to generate considerable sales.

For Advergaming package details you can contact info@gamecreative.com.au or call 1300 655 147 to get started on the most innovative and effective promotional tools ever!

Game Giveaways - Teaming up with one of the worlds top game publishers, THQ, Game Creative now gives advertisers the option of introducing a value added product into their promotional line-up. Top selling AAA games sell for almost, and sometimes more than, $100 per title and are the top of the pecking order when it comes to gifts. Through Game Creative you can now purchase these titles for a fraction of the cost for your next giveaway or promotion, providing your brand with the positive recognition that it deserves through a quality and enjoyable product. For more information click here

For a copy of our in-game advertising media kit, you can send your request to: advertising@gamecreative.com.au

Click here to download our Advertisers Terms and Conditions